Traffic management and fair use: UK rules and what to look for

Traffic management is how a provider manages network load, while fair use terms set limits on certain usage. In the UK, providers must stay within net neutrality rules and explain material restrictions clearly.

Traffic management means the technical steps a broadband or mobile provider uses to manage congestion, security threats or service quality. Fair use is a contract or policy term that may limit excessive or unusual usage, especially on mobile, fixed wireless or advertised unlimited services. UK net neutrality rules mean providers should not block, slow down or discriminate against lawful internet traffic except where the rules allow reasonable traffic management. Before ordering, check whether the provider publishes traffic management, tethering, fair use, speed restriction or usage policy terms, and save a copy if you depend on the connection for work.

• Ofcom network neutrality


• Ofcom monitoring compliance with net neutrality rules


• Ofcom summary of rules for phone and broadband providers