Summary
Asking price and guide price are marketing signals, not proof of value. Sold price evidence is usually stronger because it records what a buyer actually paid after negotiation and completion.
Definition
Asking price is the price a seller or agent advertises for a property. Guide price is an indicative price range or marketing figure, often used for auctions or competitive sales, and it may not represent the seller’s final reserve or acceptable price. Neither asking price nor guide price proves market value on its own. A buyer should compare them with completed sold prices, similar current listings, property condition, tenure, lease length, incentives and lender valuation risk before deciding what to offer.